Nigeria's PR Challenges...
In my last post titled Onshoring Their Personal Life, I played with the idea that Nigeria could get a a sizeable chunk of the global service market in outsourcing. The negative PR generated by homeland's rap sheet on financial crimes, featured prominently in the comment section. I would like to say one last thing before I move on, from this topic.
The barriers to trade in services caused by bad PR is only as good as the level of efficiency of the service industry. If we are efficient enough to drive the prices of our services low. It is only a matter of time before the world pay us some attention. It is hard to compete with cheap. Almost impossible. So as technology drives the transaction costs of this business ventures down. Let us pay some attention.
LOL.
3Comment(s):
Too right.. does anyone really think there's no corruption in India? There have been cases of call center employees in India selling callers financial information.
Nigeria's problems go beyond PR... this much is sure. Still no one should underestimate how important PR and media image management actually is.
Yessir
I am still optimistic about Nigeria, however, I can't help but think about some of my pet peeves about it. Nigerians, not all could just generally be sloppy with the presentation of their work lets face it, the "African time" concept also comes into play. We need to start from the root, ok maybe come up with technical schools in Nigeria that actually have enough computers for the students, I beleive it was Nigeria that I heard that the class had only one computer and it was locked in a glass cage where the instructor sits and the students stand outside common now! and they eventually graduate with degrees in computer teechnology etc.
It is vitally important that discipline is enforced in addition to the education. I am not being negative just being realistic. To get the clients its just not about getting the job done, but getting it done well, up to standard and on time. Grammar n ko? yes the English language is used but is it used correctly, have you read some articles written back home by Nigerians? oh my!
Presentation, I can't help but think back to Nigerain magazines and newspapers and the pictures in them, people are looking all cock-eyed lol, eyes closed, people in akward positions, common!
Yes, I'm proud of the Nigerians doing it big and stepping it up, but lets step it up some more.
I agree PR and media image are very important but do we really have a leg to stand on? to discredit the image potrayed about our country.....